Alex is the founder of industry non-for profit P(OUR) and former Head Bartender of Artesian, London, where he has led the bar and his team to win multiple awards. Artesian was recognized as Number 1 for four consecutive years in the World’s 50 Best Bar Awards. Alex has also collected several personal awards including “Best International Bartender” (2012), at Tales of the Cocktail and “Bar Personality of the Year 2013” by Imbibe Magazine.
When not tending bar, Alex travels the globe developing new products, cocktails and marketing strategies for some of the most recognized brands in the industry. He regularly appears as a keynote speaker at major industry conventions and trains bartenders around the world. Alex writes for drinks, design & lifestyle magazines, and has made guest appearances bartending on Virgin Atlantic flights and various international TV channels.
In November 2015, Alex left Artesian to pursue a new joint project with Simone Caporale and Monica Berg. Alex has been featured in Creators list 2016 as one of the 40 most influential individuals shaping the future of global bar industry.